Restoring direct access to cash at the heart of the city
Cash is back where it belongs, at the heart of everyday city life. On the north side of Groningen’s Vismarkt, a historic location in the Netherlands, access to cash has been restored. A familiar and essential service has returned to one of the city’s most active public spaces, supporting residents, visitors, and local businesses alike.
Everyday access to cash, restored
For decades, it functioned as a reliable point for cash withdrawals. When the bank-operated ATMs were removed at the beginning of last year, the absence was immediately noticeable. What remained was a closed-off booth, a visible gap in a place where withdrawing cash had long been part of daily routines.
That changed, when the ATMs returned, installed by Euronet. Usage resumed almost immediately, with people withdrawing cash in large numbers from the first days of operation, as if the machines had never disappeared.
The return of the ATMs marked more than a technical installation. It represented the restoration of a service that remains essential, particularly in busy urban environments where traditional bank-run ATMs are increasingly withdrawn outside regular hours.
A location shaped by financial and cultural heritage
With a long financial history that includes hosting institutions, the return of cash access at Groningen’s Vismarkt feels both natural and expected.
Beyond its financial role, the site also holds cultural significance. It was once the birthplace of painter Jozef Israëls, one of the most prominent artists of the Hague School, a fact still referenced on the building’s façade today.
The Vismarkt remains one of Groningen’s most active public spaces. Markets are held several times a week, while evenings and weekends see a steady flow of shoppers, visitors, and hospitality staff. It is during these moments that access to cash becomes particularly important.
“Cash belongs here, in the middle of everyday city life”
According to Maxime van Marle, Business Development Executive at Euronet, the significance of the location was central to the decision to reinstate the ATMs:
“This spot feels self-evident to Groningen. That is exactly why it was important to bring the ATMs back here. Cash belongs here, in the middle of everyday city life.”
The installation was carried out with a restrained design approach, ensuring the ATMs blend seamlessly into their surroundings. Modern equipment was used, with careful attention paid to safety, accessibility, and the visual integrity of the streetscape.
As bank branches and cash machines continue to disappear, Euronet is restoring direct access to cash at the Vismarkt — right where it belongs, at the heart of the city.
